Video marketing is one of the trending ways of marketing nowadays. It makes use of the social media platform and advertises or markets through video posting. The videos posted are made with stories, real or fictional that connect with the audience also as well as the targeted consumers and eventually turn them to buyers. A lot of these make money with YouTube Ads among others. It’s the new media darling in the mainstream and is widely spreading all over the globe. Given that Google owns YouTube as well, makes it even a more powerful platform for video marketing.
Video marketing also makes that instant connection with your sense particularly your sense of sight and sound. When they present a product that entices you to eat or try the new item on the video, you instinctively want or feel like eating the advertised merchandise or put it on your list and remember later when you’re out. This effect is what marketing is striving at and is commonly a powerful tool in the world of media and marketing.
Each video marketing made by brands are different in nature from each other. Some adhere to their brands mission, vision, beliefs and customer orientation, whilst some rely on the sales aspect of the pitch.
A few of the most powerful marketing videos on YouTube are the Dove Choose Beautiful, Android Be Together not the Same, Reebok’s 25,915 days and Intel Meet the Makers Series. These videos are marketing their way to consumers who are touched and moved by the power of the story telling on screen that they get involved if not instantly sooner or later and then thus turning them into consumers of the brand and sales for the brand after that.
YouTube indeed turns these potential storytellers into income when the end consumers are moved by the video they just watched. Sometimes the videos even come before the actual video they were wanting to watch as an ad prelude to it. The user has the option to skip ad on the lower right side of the page and more often than not, viewers actually go through the less than a minute ad before their selected video. By doing this, the viewer subconsciously entertains the message thus leaving them curious about what they watched and searching more about it. When they’ve satisfied their curiosity of the said ad, they then hop right into the bandwagon of consumers.
This is the power of the digital age of storytelling used in marketing. Video marketing with YouTube ad can turn potential viewers to consumers and buyers which end up being sales for the brand or company. Since people are more visual and are on the internet all the time, marketing research groups have strengthened this part of human experience by giving viewers something to ponder or think about and eventually act on. The Reebok video marketing ad alone makes you want to know how much more days you have left and what you think you would actually do with it is pretty powerful. Makes you re-asses a lot of things going on in your life and if you find out the number of days you have left, of course probability wise that is, then you get to think of how you want to spend the remaining 20, 30 or 40 years of what you have.