What is video marketing? Video marketing can be defined in simple terms as a technique of using videos within the context of a marketing campaign. It is what it sounds like, selling a service or a product with the use of a video. Video marketing is a search engine optimization (SEO) method in which websites and companies use to promote themselves on social media networks such as Viddler and YouTube, just to mention but a few. If you take a look at YouTube which is the most second visited site in the world after Google, you will find that companies and corporations are using videos to market their services and products everywhere on there. Why video marketing? Video marketing is preferred because if it is done in the right way, it can go a long way in effectiveness than TV commercials and other forms of media outlets.
When talking about video marketing and its effectiveness, it is worth to accredit its success to the universal appeal of a video. Blog posts and informative articles can be effective but videos have proved to be more valuable. It should come out obvious to every intellect that our society has a short attention span. In this age of the internet, our minds are looking for immediate entertainment. As such, a well-made video will be more valuable than an organized and well-written article.
You find that whatever business you are doing, you can incorporate a video into it so that people can get to know what you are offering. Most often people prefer to watch videos when they are on a break from work. If you are able to make an entertaining video with a strong message about your brand, then you will have a wider reach. People usually share a video if they find it interesting; thanks to the prominence of social sites. So if one person likes your video and shares it, then his followers or friends sees it, they will also share it if they like it. This will go on forever creating awareness about your brand.
What is the cost of video marketing? If you are working on a tight budget, you can share your videos for free on most social sites. YouTube and most video sharing social sites allow their users to share videos with friends for free. However, if you are looking for long term goals it is important you hire someone who can do it for you. Hiring a video marketing expert will go a long long way. This is because an expert will come up with a catchy video that you be watched and shared by people.
To wrap up the loose ends, it is worth to mention that always bear in mind that people will always remember a brand if they see a video that is moving or humorous. For instance, if you want to incorporate music in your video, use music that is popular across different demographics. Do not use copyrighted music, YouTube will delete copyrighted videos on the spot. The bottom line is a good video marketing strategy should attract people to find more about your business.